Marketing Director

In this exciting leadership role, you'll be the mastermind behind our marketing strategy. You'll lead a talented team of marketing professionals, overseeing everything from campaign development to budget management. Your expertise will be instrumental in achieving our marketing goals and propelling our business forward.

What You'll Do:

• Strategic Leadership:

  • Develop and implement a comprehensive marketing strategy that aligns with our overall business objectives.

  • Identify and capitalize on market opportunities to drive growth and engagement.

  • Foster a culture of innovation and continuous improvement within the marketing team.

  • Act as a change management champion, guiding the team through new initiatives and challenges.

  • Share best practices and industry knowledge to elevate the marketing team's performance.

  • Ensure the team has the resources and skills necessary to achieve set goals.

• Team Management:

  • Lead and inspire a team of marketing and digital managers across a product portfolio.

  • Provide ongoing coaching, mentorship, and development opportunities to your team members.

  • Cultivate a high-performance work environment that fosters collaboration and success.

  • Develop a strong succession plan to ensure the long-term strength of the marketing team.

• Campaign Management:

  • Oversee the development and execution of innovative marketing campaigns across various channels, including B2B and consumer marketing.

  • Ensure campaigns deliver on pre-determined objectives and KPIs (key performance indicators).

  • Manage budgets effectively and allocate resources strategically across projects.

  • Champion the adoption and optimization of marketing technology solutions.

• Data & Analytics:

  • Leverage data and analytics to inform marketing decisions and measure campaign effectiveness.

  • Identify trends and insights to optimize campaigns and improve ROI (return on investment).

  • Foster a data-driven culture within the marketing team.

The Ideal Candidate:

• Leadership:

  • Proven experience leading and managing high-performing marketing teams.

  • A strong track record of success in developing and implementing marketing strategies.

  • Excellent communication, interpersonal, and relationship-building skills.

  • The ability to inspire and motivate others.

• Strategic Thinking:

  • A keen understanding of current marketing trends and technologies.

  • The ability to develop and execute creative marketing campaigns.

  • Strong analytical and problem-solving skills.

  • A results-oriented mindset with a focus on achieving measurable goals.

• Marketing Expertise:

  • Extensive experience in consumer marketing, ideally in the events industry.

  • In-depth knowledge of digital marketing channels (PPC, SEO, online advertising, etc.).

  • Experience with database marketing, segmentation, and targeted campaigns.

  • Understanding of marketing automation platforms (preferably Eloqua).

  • Experience with content management systems (CMS) and social media marketing tools.

• Additional Skills:

  • A degree in marketing or a related field (or equivalent experience).

  • Excellent written and verbal communication skills.

  • Proficiency in MS Office Suite (including PowerPoint, Word, and Excel).

  • The ability to work effectively in a fast-paced and dynamic environment.