Senior Marketing Executive

Key Performance Indicators:

• Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.

• Adherence to timelines and budgets.

• Marketing KPI vs performance report

Key Responsibilities

PLANNING & CAMPAIGN MANAGEMENT:

• Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.

• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).

• Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.

• Develop marketing budgets in line with plans and maintain budget trackers.

• Appoint and manage external suppliers.

• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.

• Optimise spend across marketing channels.

• Identify paid media requirements and negotiate media buy (either directly or through an agency).

• Recommend website strategy to maximize relevant traffic and conversion.

ANALYSIS & INSIGHT:

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.

• Share relevant insights with sales and event team to drive revenues or pursue new opportunities.

• Analyse and report trends over time and use these insights to build more effective campaigns.

• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).

• Work with internal teams to ensure data governance and data management policies are adhered to.

• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.

• Use recommended campaign analytics dashboards daily to monitor performance.

• Build a culture of testing and metrics-driven decision making in the team.

• Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION:

• Identify target universe and key segments within target universe.

• Develop personas, value propositions and messaging for each of the key segments.

• Copy writing - according to strengths within the team - in line with the content calendar and messaging.

• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.

• Monitor and adjust digital marketing activity based on performance metrics.

• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc.)

• Manage PR agency (internal or external) with input from event manager/event director.

• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.

• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.

• Coordinate the design and production of all marketing collateral to be determined within the marketing plan.

• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Tahaluf's standards.

TEAM MANAGEMENT:

• Work with one or more marketing executives to execute campaigns according to the agreed plan.

• Provide guidance, feedback and inspiration to line reports/assisting team.

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy.

• Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap.

• Ensure adoption and optimization of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)

• Reflect the high-performance culture of the marketing team.

• Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team.

Qualifications

Background Knowledge, Skills & Experience:

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.

• Database development and growth including segmentation / advanced targeting.

• Building relationships with partners and stakeholders.

• Analytical and questioning mindset.

• Significant exposure to design and print suppliers / agencies.

• Strong copywriting skills.

• Deadline and target driven.

• Experience of working in a pressurised environment.

• Excellent verbal and written communication skills.

• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

Desirable

• Experience of using marketing automation technology (preferably Eloqua).

• Experience of working with CMS platforms (but coding knowledge not required).

• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.

• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).

• Formal business/marketing higher education qualification.

• Experience using Eloqua and/or Adobe Experience Manager.

• Events marketing experience is preferred

Additional Information

Core Benefits:

• Medical Insurance for individual and family

• Annual leave - 25 days or 28 days (for senior managers)

• Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children

• Wellbeing Benefits

• Remote working on Sundays

• Working anywhere - 1 month every year, or for senior managers and above, 2 months every year