TAHALUF - Marketing Director

We are . We are launching award-winning brands. And we are scaling faster than any event organizer in history. Take a leap with Tahaluf, we are offering you the chance to:

Work within a highly dynamic business with the energy and style of a start-up Be part of building a business that is launching new products and events at scale Grab an opportunity to accelerate your career and make a real impact.

The Role

We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia including LEAP, Deepest, Blackhead and Inflator.

KSA has been identified as a key growth market and is at the forefront of product development and operational change.

You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Tahaluf brands and developing an executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends.

An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to brand amplification and PR, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise.

You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales.

Reporting to the SVP, you will be familiar and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.

Job Accountabilities

Key Performance Indicators

• Devise and deliver innovative marketing campaigns to achieve pre-determined objectives/targets

• Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities

• Marketing team works collaboratively with other departments to deliver shared objectives

• Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning

Main Duties & Responsibilities

Leadership

• Member of the portfolio's management team

• Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights

• Portfolio Sponsor for GDPR

• Active role in the development and implementation of Corporate/EMEA initiatives

• Work with portfolio management to develop value propositions and messaging to drive engagement and conversion

• Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc)

• Understand recent customer survey feedback and apply this information to marketing strategies

• Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate

• Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division

Management

• Lead a team of marketing and digital managers across a portfolio of products

• Provide guidance, feedback and inspiration to the team

• Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy

• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap

• Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team

• Champion the adoption and optimisation of marketing technology solutions

• Cultivate and demonstrate a high-performance culture within the marketing team