Trade Marketing Supervisor

This position is responsible for supervising a team of marketing professionals and ensuring the successful execution of short-term marketing plans. You will play a vital role in aligning unit/division marketing activities with the overall company strategy and driving results.

Responsibilities:

• Strategic Alignment:

  • Supervise team members to ensure marketing plans for your unit/division are aligned with the company's overall marketing strategy.

  • Work collaboratively to develop and execute tactical marketing initiatives that support short-term goals.

• Promotional Activities:

  • Oversee the listing, allocation, monitoring, and evaluation of trade promotions.

  • Manage the ordering of Point-of-Sale (POS) materials for promotions and marketing campaigns.

• Market Research & Analysis:

  • Conduct market competition surveys to stay informed about industry trends.

  • Perform regular market visits to assess the execution of marketing initiatives.

  • Analyze marketing data and provide insights to inform short- and medium-term operational decisions.

• Reporting & Communication:

  • Prepare timely reports on promotions and events for senior management.

  • Contribute input to sales forecasting based on market analysis.

• Customer & Supplier Relationship Management:

  • Act as the primary point of contact for customer and supplier negotiations related to marketing spend.

  • Resolve tier 1 escalated customer/supplier issues within established guidelines.

  • Work to ensure customer and supplier satisfaction and contribute to loyalty and retention programs.

• Team Management:

  • Provide direct supervision to marketing professionals and senior professionals.

  • Set objectives, provide coaching and training, and manage performance within the team.

  • Take corrective action for underperforming team members according to company policies.

• Strategic Planning:

  • Provide input into the development of short- and medium-term marketing plans for the department.

  • Assist in implementing departmental strategic goals in collaboration with senior management.

Qualifications:

• Bachelor's degree in Marketing or a related field (preferred).

• Minimum 5 years of experience in a marketing role, with some supervisory experience.

• Strong understanding of marketing principles and best practices.

• Proven ability to develop and execute marketing plans.

• Excellent analytical and problem-solving skills.

• Effective communication, interpersonal, and negotiation skills.

• Ability to manage and motivate a team.

• Proficiency in marketing software and tools (e.g., CRM, marketing automation).