Sales Representative - Whole Sale

Responsibilities:

• Achieve sales and collection targets for the wholesale channel in assigned markets.

• Attend Pre Sales & Operations Planning (S&OP) sessions monthly to ensure category-wise targets are met.

• Monitor and review overdue payments with sales representatives.

• Manage customer relationships and conduct regular business reviews.

• Monitor daily category-wise sales performance.

• Ensure implementation of Business Development Activities (BDA) in the market, including visibility, availability, Share of Shelf (SOS), and pricing.

• Ensure compliance with rental display agreements by customers and merchandisers.

• Oversee market execution of new product launches and displays.

• Meet overall collection targets within deadlines.

• Implement store-level merchandising as per defined planograms.

• Achieve monthly/quarterly Primary Market Sales (PMS) targets for General Trade (GT) channels.

• Provide field coaching to ensure on-time and in-full (OTIF) execution.

• Coordinate promotion activities with key customers.

• Forecast sales and ensure on-time in-full (OTIF) deliveries.

• Lead a team of 27 people, including Junior Managers, Sales Representatives, Merchandisers, and Helpers.

• Manage profit and loss (P/L) of assigned territory.

• Monitor On-Shelf Availability (OSA) and competitor activities.

• Track Line per Productive Call (LPPC) and route plan adherence.

• Motivate and direct sales team to achieve sales and collection targets.

• Negotiate Annual Business Development Agreements.

• Conduct on-field training for sales representatives and merchandisers.

• Plan outlet-wise targets and category-wise targets.

• Plan and execute in-store activations and secondary activations/national promotions.

• Forecast IFFCO brand sales by SKU.

• Provide monthly task plans to sales team and ensure achievement.

• Resolve customer complaints regarding sales and service.

• Target and track customer-wise and category-wise sales in micro-level.

• Manage team performance, including timely collection of payments.

• Conduct weekly market receivables review and sales team meetings.

• Manage Key Accounts for top outlets in General Trade to drive incremental growth.

Key Performance Indicators (KPIs):

• Meeting sales and collection targets

• Effective team management and motivation

• Timely implementation of sales plans and activations

• Customer satisfaction and complaint resolution

Requirements:

• 3 to 5 years' experience in FMCG sales, preferably in food products.

• Bachelor's Degree in Business Administration, Finance, or Marketing.

Competencies:

• Teamwork

• Sales Planning

• Adaptability and willingness to learn

• Independence and self-motivation

• Results-driven mindset

• Cash Management

• Collaboration and Interpersonal Skills