Marketing Manager

Main Responsibilities

• Build quarterly and monthly local marketing strategies derived from the company’s goals

• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets

• Lead and grow a team of marketing specialists

• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation

• Oversee customer communication plans & CRM process

• Own the development of engaging localized marketing calendar

• Launch marketing campaigns end-to-end, to acquire customers across various channels

• Identify key customer segments to tailor marketing messages

• Work cross functionally with customer experience, product, growth, design, local operations, food team, etc to align on new launches, targets, campaign development, etc …

• Identify new customer acquisition opportunities and test innovative strategies for effectiveness

• Ensure all customer acquisition activities comply with local regulations and ethical standards

• Ensure excellent customer experience and journey

• Build strategic relationships and partner with key industry players

• Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly

• Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Bahrain

• Liaise with social media influencers to execute promotional campaigns

Ideal Candidate

• Strong understanding of the Bahraini culture, consumer behavior, and market dynamics

• 3+ years of marketing experience, with at least 1 year in a managerial role

• Bachelor’s degree in Marketing or related field

• Exceptional communication and writing skills in English and Arabic

• Proven experience in planning and executing successful customer acquisition campaigns

• Data-driven mindset with the ability to analyze and interpret performance metrics

• Proficiency in digital marketing tools, social media platforms, and market research techniques

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Collaborative attitude and ability to work effectively with cross-functional teams

• Pleasant personality and able to lead with empathy and patience