Trade Marketing Executive

Key responsibilities:

• Creating and implementing the Trade Marketing strategy

• Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all brands

• Building relationships with key suppliers, identifying new revenue opportunities

• Supervising all trade promotion (placing promotions based on marketing calendar)

• Collating competitive research on window schemes, season launches, sales, promotions, and offers

• Category management working with each brand manager (planogram, promotion, merchandizing, communication) for stores or special projects

• Executing BTL activities (new store launch and consumer promotions)

• Managing the production of marketing materials, including leaflets, posters, and flyers - writing and proof-reading copy, and liaising with designers and printers

• Reviewing the effectiveness of advertisement promotions and taking corrective actions

• Assisting Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development, etc.

• Collating competitive research on window schemes, season launches, sales, promotions, and offers

• Footfall drive, planning, and implementing events and promotions to increase footfall in malls and in-store

• Interacting with brand visual merchandiser and coordinating with corporate brand team for all in-store branding related requirements

• Collaborating with managers in preparing budgets and monitoring expenses

• Familiarity with social media and web analytics