Market Research Assistant

Job Summary :

• Data Collection Expertise: Partner in conducting comprehensive research to gather invaluable data on evolving market trends, consumer behaviors, and industry dynamics. Your insights will be pivotal in driving our strategic decisions.
• Precision Data Analysis: Leverage your expertise in statistical software and data visualization tools to analyze collected data. Illuminate the significance of patterns and trends that guide our informed decisions. Your role extends to developing frameworks for dissecting complex, unstructured data sets.
• Shaping Competitive Intelligence: Collaborate in gathering competitor insights both online and offline, including product portfolios, pricing strategies, and marketing approaches. Unveil the competitive landscape, identifying prospects and challenges that influence our growth trajectory.
• Unveiling Consumer Mindsets: Contribute to unraveling consumer preferences, needs, and pain points using meticulous methodologies. Your insights will underpin our product development and targeted marketing strategies.
• Persuasive Report Crafting: Forge impactful reports and presentations that elegantly encapsulate your findings. Your knack for crystallizing insights and presenting actionable recommendations will guide our path forward.
• Pioneering Trends Vigilance: Keep a watchful eye on industry trends, technological advancements, and regulatory shifts. Your vigilance empowers us to proactively fine-tune our strategies and maintain our competitive edge.
• Technology-Driven Innovation: Identify golden opportunities to enhance our processes and strategies through smart technology integration. Your insights will drive us to remain at the forefront of efficiency and effectiveness.
• Methodology Evolution: Stay at the forefront of evolving market research methodologies and tools. Your commitment to staying current enhances the precision and impact of our research efforts.
• Seamless Cross-Functional Collaboration: Engage seamlessly with teams across Marketing, Product Development, and Sales. Your ability to understand diverse research needs ensures that our insights are always relevant and actionable.
• Guardian of Data Integrity: Maintain the highest standards of data accuracy while documenting the research process meticulously. Your precision underpins the reliability of our insights.
• Ethical Data Stewardship: Adhere to ethical guidelines and data privacy regulations in every facet of collecting and handling market research data. Your commitment to ethical practices secures the integrity of our insights.

Required Skills:

• Proficiency in Advanced Statistical Tools and Software: Mastery in utilizing statistical software, data visualization tools, and industry-standard platforms such as SPSS, SAS, R, Power BI, Toulna, and more.
• Expertise in Diverse Statistical Methods: Proficiency in various statistical methods like regression, correlation, max-diff, and forecasting. Your grasp of these techniques will transform data into actionable insights.
• Advanced Excel Skills: Skill in using Excel for structuring and analyzing expansive datasets. Familiarity with advanced Excel features expedites data manipulation.
• Clear and Effective Communication: Strong written and verbal communication skills, articulating complex findings with clarity. Your talent for conveying technical insights to diverse audiences sets you apart.
• Analytical and Critical Thinking Excellence: Exceptional analytical and critical thinking skills to discern meaningful patterns and insights from intricate datasets. Extracting strategic insights is second nature.
• Strong Business Acumen: Solid understanding of core business concepts, aligning data-driven insights with overarching strategic objectives.
• Meticulous Attention to Detail: Unwavering commitment to precision in data collection, organization, and report preparation. Your dedication ensures data accuracy.
• Proven Project Management and Organizational Skills: Demonstrated project management and organizational skills, adeptly juggling multiple projects while consistently meeting deadlines.
• Stay Current with Market Trends: Proactive in staying updated with industry trends, emerging technologies, and market developments to ensure your insights remain relevant.
• Expertise in Segmentation Techniques: Familiarity with segmentation techniques and applying insights to enhance targeting and strategic positioning.

Required Qualifications:

• Hold a bachelor's degree in marketing, business administration, market research, economics, statistics, psychology, or a related discipline.
• Bring a track record of at least 2 years working within the agency landscape.
• Demonstrate proficiency in both qualitative and quantitative research methodologies.
• Showcase experience in leveraging online panels and utilizing data collection and analysis tools such as Sawtooth, Qualtrics, Toulna, and similar platforms.
• Exhibit the ability to skillfully transform insights into captivating narratives and effectively present findings.



About Us :

Established in 1962, The Kuwaiti Danish Dairy Company (KDDC) is one of the leading producers and distributors of high-quality food products in the Gulf Co-operation Council (GCC) Countries. In addition to its Head Quarters being in Kuwait with its state-of-the-art production facilities, the company also has its offices in Saudi Arabia & UAE. It has a strong work force of almost 2200 people. KDD products are distributed all across the GCC, Middle East and Levant region.

KDD’s portfolio of products ranges from 24 different types of juices and dairy products, 75 different varieties of ice cream, 27 types of natural fruit juices, fruit drinks and a range of culinary products.

The company’s commitment to quality, development of human capital, and market expansion is reflected in the investment KDD commits to optimizing its processes, facilities and many other initiatives.