Senior Campaigns Manager

Role Purpose

The senior campaigns manager is responsible for coordinating and assisting in all areas of Marketing for the department.

This may involve managing and liaising with agencies and partners, working on strategy decks and presentations, working on media and communications, website, social and digital, content creation and compliance.

Exemplary English skills are a necessity, Arabic skills are a plus, and experience in previous marketing roles in the travel and tourism industry are required.

Key Accountabilities & Activities

Strategic Planning & Partner Management

• Help to develop, update and track the Marketing & Sales department annual business plan.

• Monitor the progress towards the achievement of the Marketing & Sales department KPIs, set direction, and take corrective and/ or preventive actions to address any areas of underperformance or deficiencies

• Oversee the maintenance of and endorse any proposed changes to the Policies, Procedures and Processes within the Marketing & Sales department

• Ensure that the Marketing & Sales department plans, and performance are within the approved budget and timescales through providing timely and accurate progress reports to the Director of Operations on the operational progress of the department

• Identify the annual workforce needs in coordination with the island General Managers to enable the realization of departmental objectives; and properly plan for the optimal allocation of workforce resource

• Guide the Marketing & Sales department employees in executing their respective responsibilities towards the achievement of the department’s and Sindalah’s overall goals

• Spread knowledge and awareness of marketing and communications guidelines through the department

• Own the Knowledge Management Champion role, ensuring that all Sindalah related information shared with the rest of NEOM is 100% current, compliant and up to date

Media Campaigns

• Compile, maintain and update media lists for relevant media for Sindalah

• Compile monthly reports from all agencies (Communications and Social), ensuring that KPI’s are tracked and reported on

• Audit the work of the agencies to ensure performance

• Assist in the planning, execution and follow up from media FAM trips

Content Creation

• Work with content creation partners to build a huge variety of creative assets (including internal partners, island partners, agencies, visiting creators and UGC)

• Guide the creative process to result in Sindalah-appropriate outputs, without hampering creativity

• Ensure Sindalah ownership of the assets

• Own the archiving system for all creative assets, internal, NEOM-wide and external – maintain perfect organizational structure and update in real time

• Ensure timely dissemination to all relevant partners

Digital

• Work with social media agency to aid them in fulfilment of their scope, alignment with Sindalah brand standards, and tracking and fulfilment of KPI’s

• Work with NEOM Tourism, Tonomos, NEOM Marketing and third parties to ensure seamless project management for all digital products including; websites, apps, metaverse tools, CRM systems

• Have a strong understanding of digital marketing and update the rest of the Sindalah team on cutting edge developments on a monthly knowledge sharing basis

• Work with asset partners, mobility partners and DMC partners on their own digital platforms, ensuring brand compliance and best-in-class usage as well as data capture

Branding

• Ensure brand compliance across all platforms, partners and touchpoints

• Assist in development and registration of brands where required.

Advertising Campaigns

• Lead the creation of Ad campaigns (TVC’s, print, OOH. Digital)

• Coordinate with agencies, sharing content, information, and ideation

• Ensure tracking and reports are aligned with KPI’s and delivered in a timely manner

Research

• Spearhead customer feedback campaigns together with the Director of Marketing

• Utilize this and other available data sets together with the Director of Marketing and sales partners to update customer profiles and conduct ongoing customer research leading to actionable outputs

Internal Services

• Provide coordination with, and assistance to, internal partners such as the Events Team and the Hotel Partners.

• Be responsible for content capture at events, dissemination to partners, and correct archiving and usage of content as created

Background, Skills & Qualifications

Knowledge, Skills and Experience

• Able to manage multiple priorities and adapts quickly to changing requirements

• Creativity, a positive attitude and an ability to thrive under pressure

• Exceptional English language skills, Arabic skills a plus

Qualifications

• Bachelor's Degree in Marketing

• 7+ years of experience in Marketing

• Experience in marketing for travel, tourism, hospitality or luxury goods