Region and Sector Senior Manager

KEY ACCOUNTABILITIES & ACTIVITIES

Strategy & Planning

• Develop and implement marketing strategies that align with NEOM’s overall vision and goals.

• Participate in annual planning synchronization, resource, and budget allocation with various entities to inform Central MarCom decision-making.

• Conduct in-depth evaluations of entities’ marketing maturity and alignment with Central MarCom standards and goals.

• Coordinate with NEOM Region / Sector / Entity stakeholders to understand business priorities. Support Regions / Sectors / Entity Marketing and Communications teams to ensure appropriate entity advocacy with relevant central stakeholders.

• Work closely with the central Marketing and Communications team to understand the capabilities, processes, and technology and ideate to facilitate the delivery of entity priorities.

• Facilitate collaboration between the Region / Sector / Entity Marketing and Communications teams and central team to ensure delivery of marketing objectives for NEOM and roll out initiatives and key projects of the central team.

• Ensure entity marketing briefs and requests to Central Marketing are complete and clear.

• Drive marketing and communication prioritization of the projects initiated by the entities that require Central Marketing resources and services.

• Facilitate collaboration of entity and Central Brand teams to support in establishing entity positioning, brand strategy and architecture, brand naming, and identity development.

• Participate in the marketing campaigns, events planning, selection and identification of audiences, and media planning to reach entity launch campaign objectives.

• Provide inputs to develop the campaign strategy and platform; manage planning and delivery of campaign communications content, creatives, and collaterals.

• Drive implementation of strategic programs like the marketing and communications operating model across all NEOM entities.

• Drive engagement cadence with the entity marketing teams to ensure plans visibility and alignment.

• Oversee development of documentation and reports to facilitate approvals required by Region and Sector or NEOM management stakeholders for the marketing plans, assets, media, and required budgets.

• Support events planning execution to ensure agreed objectives are achieved; drive adherence to brand guidelines and approved marketing plans and align stakeholders.

• Support leadership in setting campaign KPIs and success parameters; regularly monitor campaign performance, analyze, and provide recommendations for campaign optimization.

• Work closely with Central Marketing and Communication functional teams to ensure the required digital and technology platforms and tools are available for the entities.

Coordination & Collaboration

Support & Operations

BACKGROUND, SKILLS & QUALIFICATIONS

Knowledge, Skills and Experience

The ideal candidate for this role should be a seasoned marketing professional with extensive experience in strategic planning, cross-functional collaboration, and project management. They should possess strong leadership and communication skills, a data-driven mindset, and the ability to adapt to a dynamic and innovative environment. Cultural sensitivity and a customer-centric approach are also crucial for success in this role at NEOM.

Experience:

• Marketing Leadership: Minimum of 10 years of experience in marketing in various industries and economic sectors, with at least 3 years in a senior managerial role.

• Strategic Planning: Proven track record in developing and executing strategic marketing plans.

• Cross-functional Collaboration: Strong experience working collaboratively across various departments and entities, ideally within large, complex organizations.

• Project Management: Demonstrated ability to manage multiple projects and initiatives simultaneously.

Skills and Competencies:

• Strategic Thinking: Ability to develop long-term strategies that align with NEOM’s futuristic vision and goals.

• Leadership: Strong leadership skills with the ability to lead, influence & inspire a diverse team (direct or indirect).

• Collaboration: Excellent ability to foster collaboration and drive synchronization across various marketing functions.

• Communication: Exceptional communication and interpersonal skills to engage effectively with stakeholders at all levels.

• Analytical Skills: Proficiency in analyzing data and making data-driven decisions.

• Adaptability: Ability to thrive in a fast-paced and evolving environment, demonstrating flexibility and resilience.

Technical Skills:

• Digital Marketing: Proficient in digital marketing tools and platforms.

• Project Management Tools: Familiarity with project management software and tools.

• Data Analysis Tools: Experience with marketing analytics and data visualization tools.

Personal Attributes:

• Innovative: A forward-thinking individual who can bring fresh ideas and innovative solutions.

• Proactive: Takes initiative and drives projects to completion with minimal supervision.

• Results-Oriented: Focused on achieving measurable outcomes and driving performance.

• Culturally Sensitive: Awareness and understanding of cultural nuances, especially within the GCC region.

• Customer-Centric: Strong focus on understanding and meeting the needs of internal and external customers.

Qualifications

• Bachelor’s degree (MBA degree preferred) in marketing or related field

• Relevant industry qualifications/ certifications

• Excellent English verbal and written skills