Job Details
Type: Full Time
Post Date: 30+ days ago
Industry: Sales And Marketing
Job Description
The Brand Marketing Manager at KeeTa will spearhead the development and execution of a comprehensive brand strategy aligned with the company's vision and mission. This role requires a seasoned marketing professional with a deep understanding of the Saudi ecosystem, particularly in the food delivery and e-commerce industries. The successful candidate will drive marketing campaigns, collaborate with cross-functional teams, and monitor market trends to ensure KeeTa remains at the forefront of the industry.
Responsibilities:
Strategic Brand Development: Develop and execute a comprehensive brand strategy aligned with KeeTa's vision and mission, translating brand elements into go-to-market strategies.
Marketing Campaign Leadership: Lead the development and management of marketing campaigns across various channels, ensuring cohesive brand messaging.
Cross-Functional Collaboration: Work closely with creative, product, and operations teams to ensure integrated marketing initiatives and consistent brand execution.
Performance Measurement: Measure and analyze the success of campaigns, providing data-driven recommendations for continuous improvement.
Market Monitoring: Continuously monitor brand health and industry trends, providing strategic insights to the management team.
Budget Management: Manage marketing budgets efficiently, ensuring optimal allocation of resources.
Innovation Driver: Bring fresh thinking and propose new marketing ideas/campaigns based on local insights and trends.
Skills Required:
Bachelor's degree in marketing, business, or a related field.
Excellent proficiency in English and Arabic.
5-6 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.
Demonstrated success in developing and executing integrated marketing campaigns.
Experience in establishing and managing partnerships with stakeholders.
Strong understanding of the Saudi ecosystem, particularly the food scene.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Job Details:
Job Location: Riyadh, Saudi Arabia
Company Industry: Human Resources Outsourcing
Company Type: Employer (Private Sector)
Job Role: Marketing and PR
Employment Type: Full Time Employee
Monthly Salary Range: Unspecified
Number of Vacancies: 4
KeeTa is a new food delivery platform that incorporates technological innovation to connect consumers with local restaurants and couriers. With a vision and mission to help everyone eat better and live better, we are committed to providing the highest quality user experience and service so that consumers, restaurants and couriers can benefit from the entire ecosystem. KeeTa was founded in 2023 by Meituan (3690.HK), which is a Hong Kong-listed company that also operates Meituan Waimai, the world's largest food delivery platform.
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