Manager Marketing

Key Responsibilities:

* Strategy Development and Execution

• Develop and implement comprehensive marketing strategies to create awareness of the companies business activities.

• Oversee the creation and distribution of promotional and marketing materials.

• Set marketing goals and objectives, ensuring alignment with company goals.

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

• Team Leadership and Management

• Manage and lead the marketing team, including hiring, training, development, and performance management.

• Provide direction and leadership to marketing staff, ensuring efficient and effective team performance.

• Foster a collaborative and productive team environment.

• Campaign Management

• Plan and execute marketing campaigns, ensuring they are completed on time and within budget.

• Evaluate the performance of campaigns and analyze ROI.

• Coordinate and manage external agencies and suppliers.

• Market Research and Analysis

• Conduct market research to identify trends, opportunities, and challenges.

• Analyze consumer behavior and adjust marketing strategies accordingly.

• Utilize data and analytics to drive decision-making processes.

• Digital Marketing and Social Media

• Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising.

• Manage the companys online presence and ensure brand consistency across all digital platforms.

• Monitor and report on digital marketing KPIs.

• Budget Management

• Develop and manage the marketing budget.

• Ensure cost-effectiveness and monitor expenditures.

• Provide periodic financial analysis to senior management.

• Stakeholder Engagement

• Collaborate with internal stakeholders, including sales, product development, and executive teams, to align marketing strategies.

• Build and maintain relationships with external partners, media, and industry organizations.

• Represent the company at industry events, trade shows, and conferences.

Required Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred.

• 5-7 years of experience in marketing, with at least 2 years in a managerial role.

• Proven experience in developing marketing strategies and campaigns.

• Strong knowledge of digital marketing and social media platforms.

• Excellent leadership, communication, and interpersonal skills.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Proficiency in marketing software and tools (e.g., CRM, SEO, analytics tools).

Desired Competencies:

• Creativity and innovation in marketing approaches.

• Strategic thinking and problem-solving skills.

• Ability to work under pressure and meet deadlines.

• Strong project management skills.

• Experience with market research and data analysis techniques.

Working Conditions:

• This role typically operates in an office environment but may require occasional travel to meet with clients, attend conferences, or conduct market research.

• May involve working extended hours during campaign launches or major project deadlines.