Public Relations Marketing

We are searching for a dynamic Public Relations Specialist to join our marketing team and spearhead our influencer marketing efforts. The ideal candidate will possess a passion for cultivating enduring relationships with influencers and a track record of executing successful influencer campaigns. As the PR Specialist for Influencer Marketing, you will be tasked with crafting and implementing influencer marketing strategies that resonate with our brand objectives, fostering engagement, and driving sales.

Responsibilities:

• Develop and implement influencer marketing strategies aligned with brand goals to enhance engagement and drive sales.

• Cultivate and nurture strong relationships with influencers and agencies.

• Identify and onboard new influencers in line with brand values and target demographics.

• Negotiate contracts and manage budgets for influencer campaigns effectively.

• Collaborate with cross-functional teams, including social media, creative, and product departments, to ensure seamless execution of influencer campaigns.

• Measure and analyze the performance of influencer campaigns, offering insights and recommendations for future enhancements.

• Stay abreast of emerging trends and best practices in influencer marketing.

Required Skills/Abilities:

• Exceptional communication skills in both Arabic and English.

• Proficient negotiation and presentation abilities.

• Strong organizational skills and attention to detail.

• Excellent networking capabilities.

• Analytical mindset with problem-solving skills.

• Results-driven with a focus on achieving objectives.

• Team player with collaborative work ethic.

• Proficiency in research and digital literacy.

Education and Competency:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• Minimum of 3 years of experience in influencer marketing or public relations, preferably in the consumer goods sector.

• Thorough understanding of influencer marketing trends and best practices.

• Proven capability to establish and maintain robust relationships with influencers and agencies.

• Track record of executing successful influencer campaigns.

• Strong project management skills and ability to thrive in a fast-paced environment.

• Creative thinker with a data-driven approach.

This role presents an exciting opportunity to lead influencer marketing initiatives in the retail and wholesale sector based in Jeddah, Saudi Arabia. If you're passionate about leveraging influencer partnerships to drive brand success, we invite you to apply and join our team.