Marketing Manager GCC

Roles & Responsibilities

• Understand, reflect & practice IFFCO's vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.

• For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.

• For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.

• For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.

• For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

• To work with R&D for formulating new products agenda and recipe cost management.

• To Launch New Products / New Packs / Packaging as planned.

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value

• Brand Communication & Development

• Market Share

• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends

• Improvement of internal processes & systems

• Continuously leading and driving innovation & learning

Work experience requirement

• 6 - 14 yrs. of relevant experience in assigned categories and products.

• Experience in assigned geographies.

• Strong analytical skills

• Willing to take initiative

• Capability to think for long term benefit of the brand

• Strong communication and interpersonal skills

Qualification

Must have a Degree and Maters in Marketing is preferable.