Sr. Manager CRM

What's On Your Plate?

• Design, structure and lead the CRM Campaign Strategy function for the organization, focusing on lifecycle stages, multi verticality and tactical flows to support company and market objectives

• Collaborate with regional and local functions including Local Marketing, Quick Commerce, New Ventures, Fintech, CX and others to identify high impact insights to drive campaigns

• Own the CRM budget allocated by markets to Regional CRM to run campaigns being held accountable for ensuring budget is fully and optimally utilized

• Work with CRM team and Data Science to recommend enhancements to flows to optimize incrementality and engagement with constant iteration to improve performance

• Collaborate with Retention function in Delivery Hero to define growth levers and unlock insights to optimize campaign performance

• Responsible for managing a team of CRM subject matter experts to manage requests from all 8 markets and new automated campaigns

• Foster a fail fast experimentation culture where new initiatives can be trialed and iterated upon to optimize value creation

• Manage a wide range of stakeholders to ensure expectations are set and met in terms of campaign delivery

Qualifications

What Did We Order?

• Strong analytical and problem solving mindset to take Regional CRM Strategy team to the next level through campaign optimization and launching new effective high value action flows

• Innovative thinking is key for the role, we'd love an outside the box candidate

• Strong understanding of CRM, incrementality and experimentation is critical

• Proven multi-stakeholder project management - being able to balance multiple stakeholders and requests at once

• Ability to articulate thoughts and ideas in concise and convincing presentation which may be presented to ExCo level stakeholders

• Relevant industry experience