The Head of Digital Marketing specializing in Performance, SEO, and Data Analytics, your role encompasses a diverse set of responsibilities crucial for driving successful digital marketing initiatives. Here's an outline of key aspects of the role:

Requirements

Job Responsibilities:

• Developing Comprehensive Digital Strategies: Your primary responsibility is to devise and implement digital strategies that prioritize performance-based results. This involves understanding client objectives, analyzing market trends, and leveraging your expertise in performance marketing, SEO, and data analytics to create tailored strategies

• Performance Marketing Expertise: You'll need to have a deep understanding of various performance marketing channels such as PPC advertising, affiliate marketing, email marketing, etc. Your goal is to optimize campaigns to achieve specific KPIs such as ROI, conversion rates, and customer acquisition costs

• Search Engine Optimization (SEO): SEO plays a critical role in driving organic traffic and improving website visibility. Your expertise in SEO will involve conducting comprehensive audits, keyword research, on-page and off-page optimization, and staying updated with search engine algorithms to ensure clients' websites rank well

• Data Analytics and Optimization: Data-driven decision-making is key to success in digital marketing. You'll be responsible for analyzing campaign performance metrics, identifying trends, and using insights to optimize strategies in real-time. This involves utilizing various analytics tools and platforms to track and measure campaign effectiveness

• Business Development and Client Management: A significant part of your role involves engaging in business development activities. This includes crafting strategies for pitches, responding to RFPs, and leading client presentations. Your ability to devise compelling proposals, pitch effectively, and upsell additional services will be crucial in winning new clients and growing existing accounts

• Strategic Thinking and Leadership: As a strategic thinker, you'll need to anticipate market changes, identify growth opportunities, and adapt strategies accordingly. Additionally, your leadership skills will be essential in guiding your team, fostering collaboration, and ensuring the successful execution of digital marketing initiatives
  
  

Skills required:

• 10+ years of Online Marketing Experience, Agency Background: The ideal candidate should have over a decade of experience in online marketing, with a significant portion of that experience ideally gained within an agency setting. This ensures they have a deep understanding of the dynamics of client-agency relationships, project management, and the nuances of delivering results in various industries

• Google Marketing Platform Expertise (SA 360 / DV 360 / GA 360): Proficiency in the Google Marketing Platform suite is essential. This includes experience with Search Ads 360 (SA 360), Display & Video 360 (DV 360), and Google Analytics 360 (GA 360). This expertise demonstrates a thorough understanding of digital advertising and analytics tools commonly used in the industry

• Passion for Digital Marketing and Performance: The ideal candidate should demonstrate a genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes

• Performance and Purpose-Driven Mindset: A focus on performance and purpose is crucial in driving meaningful results for clients. The candidate should prioritize measurable outcomes aligned with client objectives while also considering the broader impact of their strategies on brand reputation and customer engagement

• Strong Understanding of Digital Analytics: Proficiency in digital analytics is a key competency. The candidate should be adept at interpreting data, deriving actionable insights, and using analytics tools to inform decision-making and optimize campaign performance

• Client Relationship Management: Strong client relationship management skills are essential for success in this role. The candidate should excel in building rapport with clients, understanding their needs, and effectively communicating strategies and results. Building trust and fostering long-term partnerships is crucial

• Strong Leadership Skills: Leadership skills are vital for guiding teams, driving collaboration, and inspiring excellence. The ideal candidate should demonstrate effective leadership qualities, including clear communication, strategic thinking, problem-solving abilities, and the ability to motivate and empower team members to achieve shared goals
  
  

Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.