Manager Product Marketing - DC

The Marketing Manager will be at the forefront of enhancing our brand reputation and execute marketing strategies and campaigns to generate leads and promote our products across various channels.

Responsibilities:

Core Responsibilities:

• Grow the marketing capabilities within Public Affairs to build MAQTA's reputational capital in the communities in which we operate around the world.

• Develop and execute marketing strategies and campaigns to advance MAQTA's strategic initiatives.

• Generate influence and impact through a variety of campaign channels and mechanisms to generate leads for MAQTA's products (e.g. digital, events and exhibitions).

• Work closely with the technical team to produce blogs, webinars, customer stories, and product landing pages.

• Establish ongoing cadence with Sales; Work across local stakeholders to ensure alignment of local Sales Enablement Activity to the Integrated Marketing plans.

• Keep an eye on relevant events and determine the business case for participation.

• Develop network of strong relationships with key advertising and media industry influencers and customers.

• Monitor industry trends and competition to provide strategic insights to the leadership team.

• Ensure that consumer insights are collected and elevated to the regional and global teams in actionable formats to drive the business forward.

Strategic Responsibilities:

• Conduct market research to identify potential clients and emerging opportunities within the digital logistics landscape.

• Utilize prospecting tools and techniques to generate qualified leads for the digital cluster's solutions.

• Develop and maintain a strong network of industry contacts and potential partners.

Qualifications:

• Bachelor's degree in business administration, Marketing, Economics, or a related field.

• Minimum of 7+ years of proven B2B marketing and sales experience, preferably in technology marketing, with strong integrated marketing and marketing operations background.

• Connected sales and marketing experience & business acumen.

• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.

• Strong understanding of sales priorities and motivations, and ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success.

• Strong executive maturity, presence, and track record of marketing impact and influence.

• Excellent verbal and written communication skills, along with equally good listening skills are essential.

• Proven cross-group collaboration and enduring partnerships.

• Strong analytical capabilities.

• Innate ability to navigate through a complex matrix organization and lead process changes.

• Thrive in a fast-paced connected sales and marketing environment.

Preferably:

• Experience in working at a large global multinational company.

• Marketing shared services experience.

• Knowledge and expertise in a maritime industry.