CX Copywriter

Job Objectives

• Writing clear, attractive and compelling copy/content for various digital channels

• Working with creative professionals and designers to build marketing campaigns and write persuasive copy/content for those campaigns and promotions to increase customer engagement.

• Monitoring and analyzing the performance of the copy and making adjustments accordingly.

• Ensure that the copy is effective and relevant according to industry trends and best practices.

• Conducting necessary thorough research and interviews that will help in writing the required content

Job Responsibilities
Content creation & management

• Write and manage all CTAs and descriptions in all digital channels’ journeys in both Arabic and English.

• Ensure that all copy complies with the telecom industry's legal and regulatory requirements.

• Conduct user research and testing to understand the target audience and their needs and use that information to inform and guide the copywriting process.

• Revise and audit existing journeys with recommendations on CTAs & description improvements.

• Ensure all content added is approved per process.

• Edit and proofread copy/content as needed

• Create a file that contains all CTAs and descriptions per channel & journey and ensure they’re up to date.

• Streamline answers to agents related to digital channels in the same unified voice implemented across digital channels to ensure consistency, clarity, and better experience for customers.

• Use SEO principles to maximize copy’s/content’s reach

• Source images and other contents

Collaboration

• Work with the content manager to ensure other content on digital channels (e.g. offers/FAQ, T&C, etc…) are consistent and updated across digital channels in terms of tone, style, and terminologies as a unified voice for the digital channels.

• Work with digital channel designers when building new journeys and handle all the content with recommendations on the best approach.

• Align with digital analytics to ensure the tagging of journeys (CTAs) are correct and up to date.

Job Requirements
1. Educational Qualification

• BSc/BA in marketing, English, journalism, or a related field

2. Previous Work Experience

• Have 2 – 4 years of experience in the same position for the Telecom industry or working in a digital agency.

• Proven experience as a copywriter or related role

3. Skills and Abilities

• Proficient in writing and able to keep content detailed and to the point.

• Knowledge of online content strategy and creation

• Excellent writing, editing, and proofreading skills in both English and Arabic

• Strong research skills

• Creativity

• Collaborative spirit

• Excellent time-management and organizational skills