Product Marketing Specialist

Purpose of role :

• Reporting to the Marketing Manager, the Product Marketing Specialist will play a crucial role in developing and executing marketing strategies for our key product lines.

• This individual will collaborate cross-functionally with product management, sales, and other key stakeholders to ensure effective positioning and promotion of product offerings.

Responsibilities:·

• Responsible for conducting market research, developing and implementing go-to-market strategies·

• Collaborating with sales and product management teams, and effectively communicating product value propositions·

• Developing and executing multi-channel product launches·

• Create compelling and effective marketing collateral, including website content, blog posts, whitepapers, and other materials to support product / solution marketing·

• Develop and manage product marketing campaigns across various channels·

• Provide information on regional compliance & customer requirements·

• Support the development of the regional business case· Provide market information to support the pricing team·

• Provide input to the L&D team to ensure appropriate training modules are developed·

• Create standard design templates for spec sheets and product livery·

• Measure product and campaign success via key performance indicators

What we’re looking for (experiences and skillset):

1. Bachelor’s degree in Marketing, Business, or a related field.·

2. At least 5 years of experience in B2B product marketing with a proven track record of successful product launches and resulting revenue growth.·

3. Proven track record of developing and executing successful go-to-market strategies.·

4. Experience with content creation and marketing collateral development.