General Manager Campaign & Creative Development

Job Summary

• Contribute to the development of the commercial communication strategy

• Contribute to the development of commercial digital content strategy and roadmap

• Contribute to the development of commercial yearly calendar to assure always-on approach and plans

• Contribute to the development of budget and KPIs and monitor progress

• Supervise all Mobily commercial communications ( ATL/BTL/BTL) to assure campaigns KPIs are met

• Contribute to enhance Mobily ad awareness and top of mind

• Work with sales teams and act proactively to increase Mobily market segment

• Stay up-to-date with creative technology developments, to analyze campaigns data & report the results to end

• users to build plans and corrective plans properly

• Stay up- to- date in monitoring competition and provide ideas to stand out

• Report launched/ ended campaigns and lesson learned

• Identify trends and insights to enhance campaigns performance and effectiveness

• Manage in-house design team to assure delivery of campaigns on time for specific level of campaigns complexities.

• Manage mobily external creative agency by setting their KPIs, planning the agency activities, defining priorities, assess creative work outcomes against planned, and monitor the agency progress against desired.

• Work closely with research team to identify communication needs, gaps and campaigns performance.

Skills

• Strong experience and in-depth understanding of strategic and operational planning and project management, including budgeting and financial follow-up

• Strong mix of technical and commercial experience in the field of telecommunication or ICT.

Education

Business Administration or marketing or equivalent from an accredited university.