Brand Manager

We are seeking a talented and experienced Brand Manager to lead the development and execution of our brand strategy. You will play a key role in shaping how our brand is perceived by consumers and driving business growth.

Responsibilities:

• Conduct in-depth analysis of brand positioning and consumer insights.

• Articulate and communicate the company's vision and mission in a clear and compelling way.

• Translate brand elements into actionable marketing plans and go-to-market strategies.

• Lead a team of marketing professionals in developing and executing brand initiatives.

• Spearhead creative development to craft engaging campaigns that motivate the target audience.

• Establish key performance metrics (KPIs) for marketing activities and measure ROI.

• Monitor market trends, competitor activity, and consumer behavior.

• Oversee all aspects of marketing and advertising campaigns, including new initiatives and ongoing efforts.

• Track product distribution channels and analyze consumer reactions.

• Develop innovative strategies to drive brand growth and achieve business objectives.

• Foster alignment across the company to ensure everyone is working towards the same brand goals.

Qualifications:

• Degree in Marketing or a related field (required).

• Proven work experience as a Brand Manager or Associate Brand Manager (required).

• Demonstrated ability to develop and present strategic brand and marketing plans to senior management (required).

• Strong understanding of target audience identification and effective campaign development (required).

• A comprehensive grasp of the marketing mix (4Ps) and its impact (required).

• Excellent analytical skills balanced with a creative mindset (required).

• Data-driven approach to decision-making with a comfort for numbers (required).

• Outstanding communication and interpersonal skills (required).

• Up-to-date knowledge of the latest marketing trends and best practices (required).