GroupM

"IT IS OUR RESPONSIBILITY TO TAKE A LEADERSHIP POSITION IN MAKING ADVERTISING WORK BETTER." – CHRISTIAN JUHL, GROUPM GLOBAL CEO That means we take typical “media agency” capabilities and put them through a filter that makes our work more purposeful, intentional, transparent, and enjoyable---for clients and consumers. GroupM is the parent company to WPP's media agencies including MindShare, EssenceMediacom, Wavemaker, Xaxis and Keyade. Our primary purpose is to maximize the performance of the agencies on behalf of our clients, our shareholders, and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations with leading market positions. Shared Services Centre (SSC) GroupM MENA have decided in 2018 to establish an independent Unit to create a centre of excellence. The Unit has clearly defined objectives, and procedures. It is independent from the agencies and report directly to GroupM MENA. The initial areas that SSC will be responsible for are Accounting, Purchase Ledger, Treasury, Taxes, Media Operations, Billings, Credit Control, Payroll, Statutory Reporting, Compliancy, later WPP has decided to offshore the Finance Hub to Finance Plus India, the SSC global arm of WPP and all functions are now offshored to India except for the media operations function.