TAHAKOM

Senior Brand Management Specialist

TAHAKOM

Saudi Arabia, Saudi Arabia

Job Details

Type: Full Time

Post Date: 30+ days ago

Industry: Other

Job Description

ROLES AND RESPONSIBILITIES

Marketing Strategy & Planning Support

  • Support in development of media and communication strategy including campaign development and launch, social media management and public and media relations and support in the development of Tahakom’s marketing strategy

  • Implement initiatives to raise Tahakom’s organizational awareness by utilizing established communication programs and mechanisms

  • Assist in the preparation of Tahakom PR strategy as well as PR policies and standards

  • Draft list of KPIs for marketing goals/objectives based on marketing needs to secure proper and effective media monitoring and reporting

  • Identify target audience segments and relevant awareness campaigns to implement

  • Prepare implementation plan, schedule and budget related to media campaigns, public and media relations activities and events

  • Support in evaluation of sponsorship opportunities and ensure adherence to Tahakom vision, assigned budget and overall strategy

Branding Management

  • Review branding content for consistency and alignment with overall marketing strategy

  • Identify and suggest creative agencies to handle branding activities related to digital and traditional channels

  • Monitor and follow-up on the use of Tahakom brand in all communication material and ensure consistency and compliance with set brand image and objectives

  • Provide guidance and clarification on use of Tahakom brand assets considering context of communication as well as target audience

The Saudi Technology and Security Comprehensive Control Company (Tahakom) was established in 2015 with inspiring ambition and clear vision for achieving public safety and smart mobility, Since then, Tahakom has become one of the leading national companies contributing to developing local content through AI-enabled solutions in a bid to preserve human life and create economic value for the kingdom. Based on Saudi Vision 2030’s goal of "smart cities", Tahakom offers strategic solutions to enhance the quality of life and ensure public safety. Guided by Tahakom's commitment to research, development, and innovation, the company has dedicated extensive AI expertise and "supercomputer" capabilities to the optimization, analysis, and processing of large volumes of multi-source data in real-time, and to generating multiple solutions in public safety and smart mobility. Tahakom Provide to introduce the most innovative world-class practices through a wide range of tailored services, solutions, and processes, utilizing strong technical capabilities driven by a Saudi workforce

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