Commercial Manager Ambient

Develop and implement the overall commercial and channel strategies (Modern Trade, Traditional Trade, Wholesale, E-comm & Discounters) to grow a profitable Dairy & Culinary business in KSA in a cost-efficient manner. Coordinate and lead the internal S&OP input from various teams (marketing, key accounts, etc.) for the Dairy & Culinary business.

Key Accountabilities:

1. Commercial Strategy:

   • Design and implement the commercial strategy for the Dairy & Culinary business in cooperation with the VP Dairy & Culinary.

   • Define separate approaches for different channels: Modern Trade, Traditional Trade, Wholesale, E-comm & Discounters.

2. Sales:

   • Deliver and implement the sales strategy across all channels for all dairy product categories in the GCC-region.

   • Maximize top and bottom line results.

3. Marketing:

   • Collaborate with Marketing to develop and execute marketing strategies and plans to support the growth of the Dairy & Culinary business.

   • Challenge and support brand marketing teams on strategy and portfolio management plans.

4. Cross-functional Cooperation:

   • Ensure timely and appropriate feedback and coordinate commercial alignment between all other departments: Supply Chain, Finance, and Manufacturing.

5. Sales Organization:

   • Manage, coach, develop, train, and motivate a team of trade marketing and business development professionals.

   • Ensure alignment with SADAFCO’s HR policies to achieve targets.

   • Maximize the utilization of SADAFCO’s assets: coolers and permanent stands.

6. Finance and Reporting:

   • Ensure budgeting, financial monitoring, and reporting according to SADAFCO’s financial policies to ensure proper financial management.

Job Requirements:

• Educational Level:

  • Relevant university degree in Business, Marketing, or a related field.

• Experience:

  • Minimum of 10 years of relevant experience in FMCG, ideally with Dairy expertise.

  • Relevant experience in business development and channel management in a leading FMCG company.

  • Commercial experience in Modern Trade, Traditional Trade, and Wholesale; experience in E-comm is a strong plus.

  • Experience in distribution and channel management.

  • People management experience, including leading a team of senior commercial profiles.

• Languages:

  • Proficiency in English; Arabic is a strong plus.

• Other Requirements:

  • International experience is an advantage.

Key Competencies:

• Professional Skills:

  • Seasoned Sales & Business Development professional with extensive experience within the branded FMCG sector, ideally in dairy.

  • Hands-on manager capable of managing relationships effectively across functions and levels.

  • Good strategic sense, analytical skills, and effective negotiation skills.

  • Excellent knowledge of consumer segmentation, market dynamics, brand positioning, and category development.

• Personal Attributes:

  • Internationally astute, proactive, takes ownership, and accepts accountability.

  • Ability to work under pressure and handle deadlines.

  • Ability to replace the VP Business Unit in the Executive Committee and towards the CEO.

  • Energetic and competitive achiever who can inspire and motivate team members.

  • Commitment to strong work ethics, integrity, and honesty.

  • Can-do mentality.

  • Excellent communication skills, including report writing and presentation skills.