Haji Husein Alireza & Co.

The city of Jeddah - the bride of the Red Sea and the commercial capital of the Kingdom of Saudi Arabia, is also the home of the country's first automobile distributor, Haji Husein Alireza & Co. Ltd. In 1906, Sheikh Husein Alireza, a member of one of the oldest families in Saudi Arabia, founded the company that was destined to become one of the leading trading companies in Saudi Arabia. For the first twenty years of its existence, the company operated in general trading which included foodstuffs, textiles, and jewellery, and in 1926, it became the first company to import and distribute cars on a commercial basis in the Arabian Peninsula and the first automobile dealership in Saudi Arabia. The company has represented many famous car brands such as Nash, Hypomobile and Studebaker. In 1948, the Alireza family became the first Saudi family to represent Ford Motors in the Kingdom of Saudi Arabia. In fact, HHA. was the first Saudi company to launch a co-branded credit card with MasterCard in 1996 to reward its customers and enhance their loyalty.