Alfaisal University

Social Media Specialist (NAC#140524)

Alfaisal University

Riyadh, Saudi Arabia

Job Details

Type: Full Time

Post Date: 30+ days ago

Industry: Other

Job Description

The Social Media Specialist is responsible for creating and executing Alfaisal University's social media strategy to enhance our online presence, expand our brand marketing reach, and engage with our target audience.

This job requires excellent communication and analytical skills to stay up to date with the latest social media trends and deeply understand social media platforms and tools.

Additionally, creative interaction with current and potential audiences can be achieved through the university's official social media channels.

The main goal of this role is to increase engagement and impressions by working on various campaigns.

Primary Duties & Responsibilities

  • Develops and executes social media strategies to increase brand awareness and engagement across various platforms such as Twitter, Instagram, LinkedIn, and YouTube.

  • Creates consistent content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns that promote Alfaisal Brand.

  • Monitors and analyzes social media metrics and performance to optimize strategies and campaigns.

  • Researches and understands the needs of the target audiences and comes with new communication ideas.

  • Manages social media advertising campaigns and budgets to drive traffic and conversions.

  • Tracks metrics such as customer engagement and conversion rates to identify ways they can improve during future marketing campaigns on social media posts.

  • Generate monthly reports and analyzing data to create presentations/reports on that analysis to deliver to upper management.

  • Produces all market research and surveys conducted at every event with a specific objective and ensures reports are submitted on time to increase engagement and impressions working on campaigns.

  • Ensures that Alfaisal University has a presence at all internal and external events, booths, or others with the appropriate messaging.

  • Conducts research opportunities for new social marketing platforms and select adapt current process to fit client needs.

  • Performs all duties in a professional, competent, and confidential manner.

  • Performs all other related duties as required or assigned by the line manager.

Education & Experience

  • Bachelor's degree in Public Relation, Business Administration, or equivalent from an accredited institute.

  • Minimum of four (4) years of experience in Marketing or Public Relations or related fields.

Founded in 2002, Alfaisal University is a fully accredited NCAAA institute of higher education located in the Kingdom of Saudi Arabia. A truly architecturally stunning campus, situated on the austere grounds of the palace of his Majesty the Late King Faisal in the capital of Riyadh, Alfaisal is the crown jewel of the internationally reputed King Faisal Foundation. With over 4,000 students (representing over 51 nations), Alfaisal’s undergraduates are enrolled in one of the University’s five colleges: Business, Engineering, Medicine, Science, Clinical Pharmacy and Law & International Relations. Students have the opportunity to continue their studies on campus by pursuing a graduate degree in business, engineering, nanoscience, biomedical, and health sciences. A student-centered and research-focused University, Alfaisal students have singular opportunities for collaborative research and international study. Furthermore, student associations, clubs, and organizations provide opportunities for both personal and professional growth as the University seeks to graduate socially responsible global citizens that are committed to lifelong learning and personal development in service to others. Eminence in research is crucial to achieving the University’s goals of becoming a leading institution, Alfaisal has partnered with nearby King Faisal Specialist Hospital and is linked to a large number of oversees universities as well as multi-national companies such as Boeing, BAE Systems, Thales and Shell.

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